Designed with a hard thumping tail and ribbed body that produces an exaggerated rolling action, the Yum Pulse swimbait provides a bulkier appearance that helps push the bait deeper down in the water column and in the strike zone. Fish it on a jighead, a swimbait hook, as a swim jig or Chatterbait trailer, or even Texas Rigged and hold on. The Pulse swimbait is available in over a dozen popular colors including several laminates that provide extra flash.