Berkley Juke Crankbait Lures are designed by a collaboration between Berkley’s bait design engineers and team of pro-anglers, including hard bait legend, David Fritts. These lures are perfect for several unique actions such as cranking, twitching, and trolling. With these actions these lures entice strikes. These jerkbaits feature a flat baitfish profile for maximum flash and roll. They also have long-distance castability.