Berkley Krej JerkbaitsThe Berkley Krej is a ground breaking hard bait that is creating a new style of fishing called ”Krejing.” This lure defies conventional jerkbait fishing by working its way upwards in the water column, only to fall backwards towards its target. Krejing allows the angler to see how the fish reacts and work the bait up and away from the fish better imitating a natural fleeing motion, or back towards the fish to trigger reaction strikes.The Krej is designed to excel with Forward Facing Sonar.Berkley Krej Jerkbaits Features:Backwards fall on pauseUnique ascending and darting action when workedCombination of ascending action and back slide on the fall maximizes angler control and time in the strike zoneCan be fished sub-surface or topwaterDesigned with Forward Facing Sonar in mindSinking