The Berkley Powerbait Power Jerk Shad is made with Berkley’s exclusive PowerBait formula. Scientists have spent over 25 years perfecting this formula. It combines an irresistible scent and flavor. Fish love the scent and flavor so much that they hold on longer. This soft bait is perfect for darting a quick glide to attract bass from out of heavy cover. The erratic darting motion of this bait provides the ideal imitation of a struggling baitfish.Lifelike detail3D eyesHolographic inserts